Client: Bel Group – The Laughing Cow (SEA)
Year: 2024
Usage: Marketing campaigns
Scope: Children’s picture book
Approach: With simplified character forms, I focused on body language and facial expressions to clearly convey each scene and give the characters distinct personalities. I also studied The Laughing Cow’s packaging to keep the illustrated versions recognizable and true to the original design, while maintaining a cohesive colour palette.
Overview:
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